The Popliteus and the Driver
I didn't know I had a popliteus until my knee filed a complaint. Then Texas wind asked for power I couldn't pay for—and my driver became a polite suggestion.
Golf
Behind the Build
No Doubles is a company my son Jimmy and I are building for average golfers. One clear answer, not another tip. Behind the Build is the writing that came with it. Some of it is the game and the people. Some of it is why instruction fails, and how learning actually works.
The Game and Me
The game, the people, and what it has meant at home.
Golf Karen
Not the internet Karen. Arizona Saturday—chirps, Sabres history, a piped drive into a tree on six, the hero shot in the water, and why scoring is still dirty work.
Demo Day
Ninety minutes before the first golfer arrived, my son was sitting on a tee box at Torrey Pines while I fixed a bug in production. That's the story I expected to tell. It's not the story that matters.
The Playground
No context. No introductions beyond first names. No job titles. No history. Just two people and a tee box. Golf is the last playground.
The Golf Dome
Alzheimer's took almost everything from my Uncle Tom. It couldn't take his swing. And it couldn't take his brothers.
A Love Letter to Golf
Golf taps into the part of us that once believed we might be the hero. Every round is a reset. A chance. One more swing before the streetlights come on.
The Builder
Making No Doubles, and making things again.
I Built a Fort
Most of us stopped building somewhere along the way. We started buying instead. Subscribing. Waiting for permission. This weekend I built a compliant, audit-aware business finance system in three hours — and remembered something dangerous.
A No Doubles Christmas: Grateful, Humbled, and Still Standing
A year-end reflection on building No Doubles. A grateful look back at the lessons learned, the people who supported us, and the responsibility we feel to build better, more accessible golf instruction.
Weekly Update: Thank You for Helping Us Build No Doubles
We refined scoring, strengthened Snapshot patterns, stabilized Training Plans, and continued tuning the engine. Your swings are helping us build a more accurate and trustworthy golf improvement system.
Why We Built No Doubles And Why Google Gemini Validates Everything We Are Doing
Why we built No Doubles, how Google Gemini swing analysis validates our approach, and how our AI powered improvement system helps real golfers fix flaws and eliminate doubles.
Why Instruction Fails
Tips, models, and bodies that cannot run the software.
Most Golfers Are Trying to Install Software on Hardware That Can’t Run It
Understanding a swing change isn’t the same as executing it. Most golfers chase mechanics their bodies can’t support and wonder why it doesn’t stick.
Your Desk Job Is Quietly Wrecking Your Golf Swing
Most golfers blame their swing. The real problem? Desk jobs change your body—and instruction never adjusts. Here's why mobility matters more than mechanics.
Golf Has a $2 Billion Improvement Problem
Golf improvement is a $2 billion industry built on better tools and better data. After forty years of innovation, the average golfer has improved by roughly one stroke. When the “average” is framed as a 15-handicap, most golfers feel behind — and start chasing quick fixes instead of learning.
Why Most Golfers Never Improve (And How Motor Learning Fixes That)
Golfers are surrounded by tips, gadgets, and quick fixes, yet few improve. This post explains why motor learning, correct repetition, and structure matter more than information.
Google Gemini vs No Doubles: Why Position-Based AI Misses the Point of Golf Improvement
Google Gemini shows what happened in your swing, but not why. No Doubles focuses on root causes, clarity, and the drills that create real improvement.
How Learning Actually Works
What holds up on the course, not just on the range.
Earning Your Way Across
The gap between the range and the course isn't something you think your way across. It's something you earn your way across — with the kind of practice that doesn't feel productive until it does.
Breakfast Ball
Range felt like I had it. First tee said I didn’t. TPC Scottsdale, a breakfast ball, and the part nobody talks about—the searching, not the bad shot.
What the Phoenix Open Reveals About Real Skill
The WM Phoenix Open doesn't reward perfect swings. It rewards swings that can survive noise, adrenaline, and disruption without falling apart. Pressure doesn't create problems—it reveals them. What remains when calm conditions disappear is what you've actually trained.
Why Golf Improvement Is a Learning Problem, Not a Swing Problem
Most golfers don’t struggle because they lack effort or instruction — they struggle because their improvement process ignores how learning actually works. Golf improvement isn’t a swing problem. It’s a learning problem.